Wolfscape case study

Creating a playbook for developing fundamentally better neighbourhoods

 
 
 

We joined – back then nameless – Wolfscape team at the early days of the business to help them figure out their brand core and translate it into the brand story and identity.

 

Brand strategy
Naming
Visual identity
Messaging
PR & Communication

Rethinking the business as usual

 

Wolfscape is combining the magic of science, collaboration, and cutting edge technologies to make future cities more sustainable – environmentally, socially and economically. The team is taking a holistic approach to urban planning and is developing a playbook, a digital tool, that presents solutions to challenges across the whole urban system covering energy, mobility, waste management, public spaces and social inclusion.

They will put the theory into practice and turn an industrial seaside area in Tallinn into the first climate neutral neighbourhood of Estonia.

Our challenge was to translate the complexity and the grand vision of the project into a brand identity that is easily digestible but not lacking depth. The idea was to build up a brand voice that positions the company as a leading urban innovator in the region, a technology company and not a real estate developer. It was also important to create a character that is just as friendly and approachable as the people behind the company because the project is all about bringing a wide range of stakeholders from both the public and private sectors together for collaboration.

The visual identity was created in collaboration with Alari Heinsoo and Liis Peetermann. The renders are by Arhitektuuribüroo Pluss.

See Wolfscape’s website